Blog 8: Targeted audience

It is pretty hard to define the genre of the song Lemon Tree accurately. It is somewhat pop-rock but was orchestrated so that it's relatively high culture; therefore, it could be an indie rock song. Having a certain amount of Indie rock element and the music itself being an old song restrains our targeted audience class to low-class people, who are capable of accepting our language of production when coming to the usage of blood and elements of psychedelic culture.

We started concentrating our target audience on male-based audiences since we did not include female representation in the music video. Using large amounts of psychedelic and black humor elements is associated with male tropes in traditional media genre theory.

It is hard to identify the age range. The song comes from the late 90s, which could be familiar to people in mid-age. However, psychedelic culture is more of a youth-based focus culture; therefore, I would say the music video targets youngsters around 16 to 20-ish and could attract some mid-age audiences.

We exploit the theme of isolation, which might touch some of the young male audience's experiences and trigger more profound thoughts about the death philosophy. Therefore, the MV does not target any ethnicity (Well, maybe because we are Asian) but requires the audience to have a certain level of education to arouse the reflection. So I would say C2 to E class, maybe?

(The photo have nothing to do with the context; it is just to make you interested)

Updates: After Denny bought his first bag of condoms in his life, not for his girlfriend but to sexually harass Louis in our production. We decided that we are going to target every single carbon-based animal in the universe that reproduces with our video (?)

Take it seriously. We add female and homosexual audiences into our audience range. As a consequence, we lost potential family audiences by adding sexual hinting content and violent elements. We are now dealing with reception and postmodern theory, for which our script is a bit obscure. We might aim the death of author theory as well since the art design in my brain is just so bizarre that we could open potential discussions for the audiences.

The audience group will also need a certain level of sense of humor to appreciate our comedy. So our targeted audience are explores and the letter code would be B and E, especially for media creators whos creative enough